Get the course here: [Download Course] Cody Wittick & Taylor Lagace – The Influencer Marketing Blueprint (Genkicourses.site)
Our website: https://www.genkicourses.site/product/cody-wittick-taylor-lagace-the-influencer-marketing-blueprint/

2 Million in sales in 6 months!

“Because of the strategies laid out in this course, we have already scaled the company up to a $2M brand. In the first three months, we were able to lean heavily on these tactics to become a part of Shopify’s top 1% of growing companies in 2020.” Paul Jackson – Founder, Animal House Fitness

$1M brand in 8 months!

“Through the help of the Kynship course, we were able to scale our influencer marketing efforts while reaching 7 figures in revenue just 8 months after we launched our brand. Highly recommend the course that Cody & Taylor put together.”

WHAT YOU’LL LEARN…

• The most important lessons learned about influencer content from $250 million spent on Facebook ads
• The #1 way to build an influencer community that will generate sales
• The proven step-by-step system for influencer whitelisting that could skyrocket your Facebook Ad Account by 1,000%…
• A proven framework even complete beginners can follow for reaching out and following up with influencers without wasting a ton of time or money
• How to analyze an Influencer’s ability to create “selling” content and how to test their “authenticity”
• See how one business generated $1 million in sales in 120 days using Product Seeding
• See how one brand got their product on Lebron James using our approach and methodology
• How to find, choose, and reach out to the right influencers for your brand
• How to source and create influencer generated content
• The real reason why most influencer partnerships fail: contracts (and how to ensure protection)
• The editable creative brief to give right to influencers
• The most effective way to test and scale influencer content
• The economics of influencer marketing and how to create a budget
• And more!

Finally Data-Driven Influencer Marketing Strategies That Work For Any Business

We know you want to be a brand with a successful influencer marketing strategy. To be that, you need influencer marketing to generate meaningful revenue for your business. You’re tired of watching other brands crush it with influencers, while you don’t have a strategy or the time to execute one for your brand. We believe you deserve to have a blueprint for success in influencer marketing. There is so much noise (options, agencies, etc.) trying to “help” only leading to more confusion and we know how paralyzing that can be. Leaving you asking the question, “Where do we even start?”
Instead of hiring us to do the work for you, we can proudly say, “Start Here,” by using our blueprint broken down into practical and detailed steps that will give you the strategy to grow your revenue. Stop wasting time and money on old techniques that don’t work and start owning an effective influencer strategy.
As a result of connecting thousands of influencers with brands, and having visibility to over $250,000,000 in paid media, we created a blueprint that focuses on building communities through sales, not likes.

Course Overview & Details

Who’s This For?This course is for anyone who’s looking for a hands-on and pragmatic approach to kickstart and grow within influencer marketing:✔ Startup Entrepreneurs✔ Marketing Directors, Managers, and their teams ✔ Influencer Marketing Specialists✔ Agencies✔ Freelancers✔ Brand Owners✔ Students✔ And yes, even Influencers too!In this 7 module program, we’ve given you everything you need to know, including:

• The way to win organically: product seeding
• How to analyze an Influencer’s ability to create “selling” content and how to test their “authenticity”
• How to find, choose, and reach out to the right influencers for your brand
• Critical things to include in your influencer contracts and creative briefs
• How to source and create influencer generated content
• The difference between organic posting and influencer whitelisting
• A step by step method of implementing influencer content into your Facebook Ad account

Why We Created This Course

Over the past couple years, we’ve received consistent questions, DM’s and emails that have ultimately inspired us to give away everything we know. Our course provides you the tools to start and scale an influencer program for yourself. It primarily focuses on e-commerce, DTC (direct to consumer) businesses but we believe that influencer marketing, and specifically this course, applies to any market/industry/business.
This on-demand course is a combination of face-to-face video lessons, resources, screen share Loom videos, and templates, giving you tried and true techniques to implement right away.

It includes…

🔑 Immediate, eternal access to all the content ✅ Copy & Paste templates🏗 Step-by-step calculators for creating budgets, ad account builds, and more! 🔍 Discounts on future courses, webinars, etc!📱 A private, exclusive slack community💡 4.75 hours of curated and practical knowledge📼 60 proactive, easy-to-digest 2-15 minute videos💰 $1500+ worth of software deals to start your journey
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If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.

Get the course here: [Download Course] Cole Gordon – 30 Day Closer (Genkicourses.site)
Our website: https://www.genkicourses.site/product/cole-gordon-30-day-close

What You Get:

Start Here: Intro & Onboarding

🧠 Phase 1 – Onboarding & Orientation
🧠 Phase 2 – Certification
🧠 Phase 3 – Sourcing Contracts
🧠 Phase 4 – Ramp
🧠 What is Remote Closing
🧠 Tax Strategy For Closers

Sales 1o1 Crash Course

👉 Intro
👉 Sales First Principles
👉 The Belief Ladder
👉 Setter Crash Course
👉 Call Review Breakdown (Setter)
👉 Closer Crash Course
👉 Call Review Breakdown #1

Sourcing a Gig

📖 Landing a Setter / Closer Contract – Intro
📖 Where to Source contracts
📖 Landing a Gig on LinkedIn
📖 Filter Good Gigs From The Bad
📖 Shooting a Good 1 Minute Video
📖 Creating Standout Applications
📖 Nailing The Screening Interview
📖 Screening Interview Breakdown
📖 Mock Call Intro
📖 How to Conduct Mock Calls
📖 Mock Call Breakdown

The Ramp Up

🤩 Overview of SOPs Pt. 1
🤩 Sales Success Tips & Common Pitfalls
🤩 Salesperson SOP Overview
🤩 30 Day Ramp Up (In Depth)
🤩 Beginning of Day Process Pt 1
🤩 Beginning of Day Process Pt 2
🤩 Beginning of Day Process Pt 3
🤩 Middle of Day Process
🤩 End of Day process

Sales Philosophy & Inner Game

🚀 Overview of Sales Philosophy and Inner Game
🚀 Sales First Principles
🚀 The Belief Ladder
🚀 The Inner Game of Sales
🚀 Subcommunication & Tonality
🚀 Keys to Consistent High-Performance

Setter Training

💰 Overview of Setter Training
💰 Prospecting 1o1
💰 Curated Opportunity Streams
💰 3 Types of Messenger Scripts
💰 Indirect Script
💰 Indirect Script Adjustments
💰 Direct Messenger Script
💰 Cold Messaging Script
💰 How to Create a “2-Step” Post
💰 Outbound Calls – Intro
💰 Outbound Calls – Script
💰 Triage Call – Script
💰 Example Call: Outbound & Triage
💰 Example Call: Triage Only

Closer Training Part 1: Intro & Discovery

📈 Overview of Closer Training Pt 1
📈 Sales Process Overview
📈 Adjustments For 2-Call Closes
📈 Sales Best Practices
📈 Call Introduction
📈 Two Syntaxes Explained
📈 Discovery Syntax #1: Problem-First Syntax
📈 Discovery Syntax #2: Goals First Syntax
📈 Want to Become a Master At Asking Skilled Questions? Watch This
📈 How to Take Notes On Your Sales Calls
📈 Transitioning to the Pitch
📈 Transitioning to the Pitch (Alternative Method)
📈 Example Call: Goals First Syntax – Biz Opp Offer
📈 Example Call: Problems First Syntax – Business Offer

Closer Training Part 2: Pitching & Closing

📈 Overview of Closer Training Pt 2
📈 Pitch Codex – Intro
📈 How to Pitch
📈 Creating Your Pitch (w/ Example)
📈 Committing Phase

Objection Handling

🚀 Overview of Objection Handling
🚀 Objections 1o1
🚀 Pacing The First Objection
🚀 Financial Objections
🚀 PartneSpouse Objection
🚀 Uncertainty-Based Objections & Reframing Patterns
🚀 Closing Patterns & Risk Mitigators (Looping)
🚀 Deposit Closing
🚀 Setting Follow Up Calls
🚀 Pre-Close Reframes

Follow Up & Pipeline

🚀 Follow Up & Pipeline – Intro
🚀 Pipeline Set Up
🚀 The “Re-Offer”
🚀 Leadership Based Follow Up & Conversion Strategies

Asking Skilled Questions – Advanced

💰 Overview of Advanced Closer Training
💰 Getting Clear On The Pain
💰 Background Questions
💰 Doubt Questions
💰 Finances & Resources Questions
💰 Solution Questions
💰 Consequence & Cost Questions
💰 Vision & Desire Questions
💰 Prospect Giving You Super Low Goals? Watch This
💰 Support Questions (Partner & Spouse)
💰 Trust & Transitioning Out

Bonus Training

👉 Cole Breaking Down His Own Call #1
👉 Cole Breaking Down His Own Call #2
👉 Cole Breaking Down His Own Call #3
👉 Consulting Offer Breakdown
👉 Fitness Offer Breakdown
👉 Pre-Pitch Method
👉 Upgrade Calls & Back-End Offer
👉 Assessment Form Training
👉 Selling w/ Case Studies

Bonuses:

Free Bonus #1: Private Rolodex™

If you invest now you’ll get access to my private rolodex of 696 clients you saw earlier…
You will be able to apply with my full-cycle recruiting team to get hand-placed in one of the clients I am personally consulting. This way, we can do the “sourcing” part done for you and place you in a high-paying offer ASAP. We can’t guarantee done-for-you placement for EVERY single person who takes us up in the program gets placed. So because of this, I’m also going to give you…

Free Bonus #2: My Done-For-You List Of Perfect Clients™

This is a hand-picked list of perfect companies who need remote closers who are not are clients (at least yet, 😉 It’s a DFY list of small FB and Linkedin Groups as well as other segmented lists of perfect clients. How do I know it’s perfect? Because it’s the same exact list my team uses to prospect for our clients. So we know it works 😉 And remember: I’m already giving you copy & paste outreach messages so you can land a contract, fast. They’re the EXACT messaging templates I used when I got my first contract with NO experience. I sent 54 of these templates and got 5 offers within 7 days!

Free Bonus #3: Sales 1o1 Crash Course™

Strapped on time? If you invest TODAY, I’ll give you a special training series I originally created for Tony Robbins & Dean Graziosi. You can go through the crash in just a couple hours and know ALL the essentials to start remote closing or setting – NOW. Combine this WITH the rolodex + DFY lists, you could have a gig in as little as 7 days!

BONUS #4: Ascension Masterclass™

Remember how I was telling you these business owners HATE taking sales calls? Well, guess what’s the only thing they hate MORE than taking the actual calls? Managing the sales team. Believe me: This is the LAST thing these business owners want to do. And because of this, they’ll pay a hefty % of the profits to a sales integrator who can do this FOR them… The Ascension Masterclass™ is currently the ONLY training material that shows you how to go from closer → sales integrator.

BONUS #5: Access To The Vault™

It’s one thing for me to teach you all the tactics and sales techniques. But how much faster would you be able to learn it if you could see it in real time? In the vault, you will have access to personal call recordings and breakdowns of ME. That way, you can simply model my behavior to start making big money ASAP.

BONUS #6: The Interview Cheat Sheet

Simply by using the copy-and-paste message + DFY list of clients I give you, you’ll sit back and watch as opportunities are falling in your lap. Now, once you’re talking with the business owners… what if I could give you the right answers to every single question they’re going to ask you? That’s exactly what the interview cheat sheet is. I’m basically giving you the answers to the test, before you take it. How do I know it’s the right answers? Because I’ve consulted over 1000 sales teams and am considered the industry leaders in that space. Believe me, I know all the questions. Hell, half of them learned from me, anyways 🙂 Imagine how blown away the business owner will be when you nail every single question that they ask…That’s exactly what this cheat sheet will do for you.

BONUS #7: Elite Subcommunication & Tonality™

2 closers. Same scripts. Different results. Why? I’ll show you subtle subcommunication & tonality cues causing avg. salesppl to miss easy sales. And, you can deploy power cues & triggers that make you WILDLY persuasive to most prospects.

BONUS #8: Inner Game Of Sales™

Ever struggled with inconsistency? Sales slumps? This training will show you the mental models I use to stay hot – all of the time! Imagine: You never went into a sales slump…How much more money would you make? This will give you consistency in EVERY aspect of your life…
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If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.

Get the course here: [Download Course] Bill Walsh – The Objection Box Family (Genkicourses.site)
Our website: https://www.genkicourses.site/product/bill-walsh-the-objection-box-family/

The Objection Box Family – Learn his battle tested sales frameworks and 2-3X your sales in just weeks Even if you’re a seasoned sales professional or just starting out in sales What’s Inside The Objection Box Family? 1) The Objection Box Sales Methodology Training
You’ll learn my 4-step sales framework that will allow you to master sales in just days! This is the same process that allowed me to get to $40k+ months in under 6 months! My coaching clients pay thousands to be coached on these frameworks by me. And then they 3x their sales in just weeks because of this.
2) Live Roleplay Sessions
The only way to really learn something is by doing it… ​Only PERFECT PRACTICE MAKES PERFECT ​You’ll be coached by us so that you use our frameworks well!
3) Access to Roleplays recordings
The second best way to learn how to do something, is to see how someone else does it. ​You’ll get more context on how to use our frameworks by learning how other people is using it.
4) Exclusive community
Network with me and sales professionals that are in the same journey as you. ​Get access to job opportunities exclusive for our community.
5) TOB script ​This script and framework will help you close deals from day one!
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​
If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.

1970 - "The Love You Save" by The Jackson Five enters the Billboard Soul Singles chart where it will peak at #1 and remain there for 6 weeks
1984 - Michael is on the cover of US magazine
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https://preview.redd.it/mupw1cqdcv3b1.jpg?width=194&format=pjpg&auto=webp&s=22341f64768e6df605942a9ad15af47ffbab0207
1990 - Thousands of Michael Jackson fans pour onto the grounds of St John's Hospital and Health Center in Santa Monica, Los Angeles to support Michael who was admitted last night suffering from severe chest pains.
Doctors today ran a battery of tests to find out what ails him.
“He’s undergoing several important tests today,” said Jackson spokesman Bob Jones. “I don’t think it was a heart attack. He just experienced some discomfort. He had been feeling bad the past two or three days.”
2009 - Michael attended rehearsals and goes to Dr Klein’s in Beverly Hills
2013 - Jackson v AEG Trial Day 23
Katherine was at court with Austin Brown.
Paul Gongaware Testimony
AEG cross
He was asked about Michael's final two rehearsals at Staples Center. Gongaware couldn't recall details about the first one. He said he wasn't particularly attentive about Jackson's health & appearance. This was the 1st rehearsal after Jackson missed one 4 days earlier. Gongaware said Michael rehearsed on June 23rd. "He was fine," Gongaware described, saying his understanding was that Michael was okay. Gongaware said he wasn't being specifically attentive on the 23rd because he didn't think there was a problem with Michael. Michael rehearsed on Jun 24th. Gongaware watched "Thriller" in its entirety, it was the 1st time they were using costume. He said Michael seemed fine.
​

Putnam: "Was he engaged?"
Gongaware: "Yes"
Putnam: "Any physical issues?"
Gongaware: "No, I didn't see any, He did a good rehearsal"

On June 25th, Gongaware got a call from Randy saying he had a call from DiLeo asking him to go to Michael's house because something was going on. As Randy got to Michael's house, an ambulance was leaving and Randy followed it to the hospital. Gongaware said. "I didn't know what was going on"
"At that point I was apprehensive because I didn't know what was happening." Gongaware said he didn't hear anything for a while, so he called Randy to see what was going on and he said Michael had died. "I was in shock," Gongaware recalled. "The artist was gone, he just passed away. How did this happen?!". Gongaware said he no idea what caused Michael to die, never contemplated the idea of Michael Jackson dying. Gongaware talked very matter-of-factly about the day Jackson died. Gongaware said he questioned how it happened. "I called Kenny right away and told him. He was at Staples Center," Gongaware recalled. "The atmosphere at Staples was very somber."
After Michael's passing, Gongaware said they had to shut down production. He was then involved in Jackson's memorial service.
As to why This Is It was happening in London, Gongaware explained it was Michael's best market. "We didn't know how strong it would be." Putnam asked Gongaware if AEG considered a tour in the US. "No, he had all those child allegations flying, it was the wrong thing to do" he said.
Gongaware: "He didn't tour very often, I don't think he liked it very much. There were lots of things he would rather be doing". Michael never did "meet and greet, according to Gongaware
The exec said Michael came out with the phrase "This Is It" because this was the last tour he was going to do.
Michael only agreed to 50 shows, but Gongaware said AEG Live was interested in more
Gongaware said the Dangerous tour lost money due to cancellations. He said he thought HIStory nearly broke even. Gongaware worked on Dangerous, HIStory" and one Jacksons tour back in the 80s. Michael's primary concern was not making money off his shows, Gongaware said. His primary concern was with the art, the performance
"This Is It was supposed to be spectacular", Gongaware said. He would be doing 8-10 shows a month, so about 3 a week.
Gongaware said he never saw Michael take drugs. Aside from drug use in 93, Gongaware said he didn't have any other knowledge of his using drugs. "He was lively, engaged, he seemed happy," Gongaware said about Michael
Putnam asked Gongaware about the day he thought Jackson was impaired after an appointment with Dr. Arnold Klein. The questions prompted a sidebar. He said Jackson "wasn't quite the same" but didn't testify about Jackson's demeanor in detail. He was told Michael was at Dr. Klein's office. Gongaware said he was not familiar with the doctors who treated Michael. Putnam announced be had no more questions at this time
Jackson redirect
In response to Panish questions, Gongaware said This Is It was only the second tour that AEG Live would promote and produce
Panish asked if the exec was concerned about Michael.

"I certainly wanted him to do well".
Panish: "Were you concerned about his children and his family, sir?"
Gongaware: "I was concerned about him"
Panish: "How about his family and children, sir?"
Gongaware: "I supposed. I was focused on Michael"

Brian Panish asked Gongaware a couple different ways if he was concerned about Jackson's mother & children. Gongaware looked up toward the celiling and then said he'd thought about it and he was concerned about Jackson's mom & children
"I believe he was a good father," Gongaware said about Michael Jackson.

Panish: "Did you know he was a great son to his mother?"
Gongaware: "I believe he was"

Panish asked if Gongaware ever called Katherine Jackson to express his condolences. The executive said no. Gongaware said he also didn't think that he sent Katherine Jackson or Jackson's children a condolence card.

Panish: "After Michael died, did you ever send a card to his mother?"
Gongaware: 'I don't think so"
Panish: "Did you ever call her to express your condolences?"
Gongaware: "No"

Panish asked Gongaware several questions about the executive changing elements of his deposition testimony. "I believe I testified truthfully," Gongaware said. "I don't believe I changed my testimony substantially."
Panish then started pointing out what he said were inconsistencies in Gongaware's testimony
This led to questions about whether Gongaware was mistaken when he wrote in an email that AEG was paying Conrad Murray's salary. Gongaware said he didn't necessarily think he was mistaken. He also said he didn't remember writing the email. As to the email Gongaware wrote that AEG, not Michael paid Dr. Murray. Panish asked again if Gongaware recalled writing this email. He said no. Gongaware said he spent 2 days with his lawyers preparing for his deposition, one-two hours discussing the email about AEG paying Dr. Murray. Panish pointed out several answers Gongaware gave on his deposition and the changes he asked to make to the transcript after meeting with attorneys. Panish said Gongaware changed his testimony several times as a result of meeting with AEG's attorneys. Panish said Gongaware also changed his testimony again while on the stand and under oath. Panish tried to impeach Gongaware, which is a legal way to call into question the witness' credibility.
Later in the case, the judge will instruct the jurors that if they think a person lied, they may disconsider part of all of his testimony. As to the email about AEG paying Dr. Murray, Panish pointed out that Gongaware changed his answers several times throughout his testimony. One time he said the email was shorthanded, normal course of business and didn't really think it was a mistake. Yesterday, Gongaware answered the same question saying he was mistaken when he said AEG was paying Dr. Murray. Gongaware explained he thinks he said the same thing but different ways. Gongaware was also asked about a key email he wrote that has come up several other times during the trial. Talking about Murray, he wrote:

We want to remind him that it is AEG, not Michael who is paying his salary. We want him to understand what is expected of him

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Panish: "Do you have any idea why you might have written that AEG is paying his salary?"
Gongaware: "No. I mean, I was mistaken there. We weren't going to pay his salary. We would have advanced the money on Michael's instructions"

Panish then asked Gongaware about Lou Ferrigno and whether he was an employee of AEG Live. Gongaware said no, reiterating his previous testimony that he made a deal with Ferrigno. He said Ferrigno would have been an independent contractor. Panish asked whether Ferrigno had a contract with AEG Live. Gongaware said he didn't know. Panish asked Gongaware if he hired Lou Ferrigno to be Michael's trainer. "I made a deal for Michael," Gongaware said. Ferrigno was an independent contractor, Gongaware said he didn't know whether Ferrigno was submitting bills to his office.

Panish: "So you stiffed Lou Ferrigno, you didn't pay the Incredible Hulk?"(Everyone in the courtroom laughed out loud)
Gongaware: "I don't know how he would get paid, if he would submit bills or not"

Panish said Gongaware testified yesterday that he was not concerned with Michael because he was working out with a trainer. Today Gongaware testified Michael was going to work out with Lou Ferrigno. Gongaware said he didn't know whether Ferrigno had an independent contract agreement or not and if he got paid. Panish inquired about AEG only paying people with fully executed contract. Gongaware said he didn't know the status of Ferrigno's contract. "I don't know specifically when Mr. Jackson saw trainers, but I believe he was seeing trainers," Gongaware explained.

Panish: "He was seeing Lou Ferrigno to be in the next Incredible Hulk?"
Gongaware: "I don't think so"

Panish said Gongaware testified he was not concerned about Michael because he was working out with Lou Ferrigno. He said he didn't say that.
"When he was sick on June 19, I didn't know what was happening," Gongaware explained. "After that, Michael was great."
Panish asked whether he ever received Conrad Murray's contract. Gongaware, when shown an email from June 16, 2009, that included Murray's contract, said he didn't generally read contracts. "Dr Murray wasn't supposed to get paid. If Michael would've signed the deal, Dr Murray would've been paid for his work in London," Gongaware said .

Panish: "You didn't have time to ready budgets, you didn't have time to read contracts, right?"
Gongaware: "I didn't read budgets early on"

Panish asked if Gongaware had any document to prove that Dr. Murray was told that anyone else, but AEG, was paying him. Gongaware didn't recall.

Panish: "Did you have anything in writing saying it was Michael, not AEG, paying Dr. Murray?"
Gongaware: "I don't know"

Gongaware said he believed Dr. Murray signed one version of the contract, but doesn't know whether the one showed to him was it. Gongaware said he knew of no document that said his company's payments to Conrad Murray were actually part of a loan to Michael. Gongaware, on the stand for the sixth day, said he didn't know what Murray assumed about who was paying him.
The jury was shown an email from Timm Wooley, the AEG accountant on Jackson's This Is It concert series sent Murray June 6, 2009:

"I am sorry for the long delay in getting this to you, but I hope that, with your input and comments, we can dispose of the agreement quickly and arrange for payment of the May & June fee installment"

Gongaware testified that although he made the deal with Murray, and that the contract was emailed to him in 2009, his court appearance was the first time he had seen it. Gongaware repeated his contention as he has throughout his testimony, that "He was working for Michael Jackson. He wasn't working for us" The contract shown to the jury said it was between AEG Live and Murray. The contract also said Murray was to "Perform the Services reasonably requested by Producers" (AEG). Trell testified earlier that this was one of several mistakes in a draft that would have been cleaned up in the final version

Panish: "You expected Dr Murray, just like Ferrigno, to get paid for services provided to AEG right sir?"
Gongaware: "He wasn't working for AEG"

Gongaware said he was tasked to make the deal, determine compensation for Dr. Murray.

Panish: "If he was Michael's personal doctor, why hire him?"
Gongaware: "I think he wanted to set up the payment. I was told to negotiate his compensation"

Panish asked Gongaware about his contention that Jackson was always able to perform and nail shows when necessary Gongaware repeated he believed when lights went on, Michael was always there. Panish pointed out Michael canceled several shows on the Dangerous tour. The lawyer cited several shows over Jackson's career that he missed: Bangkok, South America and the need to move a couple in Mexico City.
Panish then asked Gongaware about Dr. Stuart Finkelstein, who the lawyer kept referring to as Gongaware's friend of 25 years. Finkelstein, a possible witness in the trial, was on the last leg of the Dangerous tour before it was canceled. Gongaware said Dr. Finkelstein is now a drug addiction specialist. "There were two occasions where he (Dr. Finkelstein) told me he treated Michael, but never talked about Demerol or injections," Gongaware said. "I believe he's mistaken," Gongaware said if Dr. Finkelstein gave deposition to the contrary.

Panish: "Did Dr. Finkelstein tell you he put MJ on a 24 hour morphine drip?"
Gongaware: "No"

Gongaware denied that Finkelstein told him that he thought Jackson was suffering from a prescription drug addiction. He also denied that Finkelstein told him that another doctor on the Dangerous tour was giving Jackson Demerol shots. Dr. Forecast, from London, was Michael's doctor treating the artist during Dangerous tour
Gongaware said he was never alarmed about Jackson's health and said he saw him as being well

Panish: "Is safety paramount to AEG live?"
Gongaware: "Safety should always be expected"

Gongaware said he didn't know if there was a person in charge of safety at rehearsals
​

Panish: "In your opinion, this is a baseless, shakedown lawsuit?"
Gongaware: "I don't understand the merit in it"
Panish: "You answered interrogatories in this case blaming everything on Mrs. Jackson?"
Gongaware: "I don't recall"
Panish: "Did you sign anything in this case saying that Mrs. Jackson was trying to extort money from AEG?"
Gongaware: "I don't recall"

Regarding whether Jackson's children suffered a loss after their father's death, Gongaware said:

"I believe they suffered a great loss"

Gongaware agreed that the best recollection of what happened in 2009 is the emails, but said he remembers from his head too.
"He was always amazing," Gongaware said about Michael.

Gongaware: "I thought he was great"
Panish: "Despite Bugzee saying he was deteriorating in front of his eyes?"
Gongaware: "My eyes told me differently"

Gongaware said the demand for tickets to Michael's memorial service was huge, comparable to the demand for the This Is It tour. Gongaware said the amount of people still in line to buy tickets for This Is It could've sold out 100 shows. (ABC7)
​

Panish: "Do you remember what you said Elvis died of?"
Gongaware: "Heart ailment"

But Panish recalled Gongaware giving a different answer earlier on, saying he believed it was prescription drugs
Gongaware was asked about extending the This Is It tour. He was shown emails from promoters wanting Michael concerts in India, Australia. Gongaware said he would have liked the "This Is It" tour to continue, but they only had agreement for 50 shows. On 3/18/09 -- asking about MJ going to India for the show, Phillips responded:

"Thanks, Thomas. Michael will definitely be heading your way"

Gongaware said he thinks they were making plans in case Michael said ok, let's go. Email on 3/17/09 from Phillips:

"We have a 4 year plan that includes Australia, however, we have to finish London first.

Gongaware, who didn't like Australian's promoter, responded:

"Over my dead body. But let's see what he says before I p**s on his parade."

​

Panish: "Did you ever see Michael under the influence of prescription medication in June 2009?"
Gongaware: "When he came back from Dr. Klein's office"
Panish: "Did you investigate?"
Gongaware: "No, he was coming from his doctor, I didn't think there was a need"

​

Panish: "Your goal was to have as many shows as possible?"
Gongaware: "I would've liked that"
Panish: "The more shows you had, the more money AEG would've gotten, right?"
Gongaware: "Yes"

Panish asked Gongaware if he had talked to Phillips since he'd been on the witness stand. He said he hadn't discussed the case. Panish then asked if Phillips was aware Gongaware said he was content with AEG Live being #2 concert promoter behind Live Nation. Gongaware said he's expressed his opinion that AEG Live doesn't need to be the #1 promoter
AEG recross
Marvin Putnam, in re-direct, asked Gongaware if he tried to give his best testimony possible in deposition. Gongaware said "Yes"
He asked Gongaware why he never sent a condolence card to Jackson's family. "I'm not good with cards", he said. He said the memorial service was how he wanted to honor the singer. Gongaware said he spent a lot of time thinking about Jackson after his death "What I did, I tried to put the memorial show together," Gongaware said. "I think it was the best thing for me to do, commemorate his life."
Memorial was at the Staples Center with 15,000 people, live fed to Nokia Theater with 5,000 people. Gongaware said he worked directly with Randy Jackson on the memorial. It cost over a million dollars, AEG and Michael's estate bore the cost. "I'm glad I did what I did," Gongaware said, adding memorial was shown to millions of people interested in Michael around the world
Putnam tried to rebut all the claims that Gongaware changed his testimony. Gongaware said he feels he hasn't changed his answers
Putnam also showed jury Gongaware's police statement. Panish had said his comment to police was different from testimony. Panish keyed in on whether Gongaware testified that it was five weeks or two weeks between his first two conversations with Conrad Murray. The police statement said Gongaware told detectives a few weeks separated the calls regarding Murray and the contract
Another document that defense attorney Marvin Putnam showed Gongaware was Lou Ferrigno's contract. Ferrigno's three-page contract designated him as an independent contractor. It was signed by AEG accounting exec Julie Hollander. Putnam showed an independent contract agreement with Ferrigno fully executed. Julie Hollander signed on behalf of AEG effective April 27, 2009
Putnam finished his examination of Gongaware by showing him Conrad Murray's contract. Putnam questioned Gongaware about Dr. Murray's contract. The exec said Michael had to sign it in order for it to be valid. Putnam showed Gongaware language in the agreement that said Michael Jackson had to sign the agreement for it to be a valid contract. Putnam also keyed in on language that said Murray was being engaged "on behalf and at the expense of Michael Jackson"
Jackson redirect
Then it was Panish's turn again. He said there isn't a date on the contract showing when Julie Hollander signed Ferrigno's agreement. Panish questioned Gongaware about whether Ferrigno's contract may have been signed after Jackson's death. Gongaware said he didn't think he sent any contracts to Julie Hollander after Jackson's death. Panish pointed out that Hollander was signing contracts after Michaelhad died. He asked to see the original contract.

Panish: "Lou Ferrigno was retained by AEG, right?"
Gongaware: "Yes"

Panish asked Gongaware whether he thought it would have been better for him if he had reviewed documents and e-mails before testifying. "I relied on the advice of my attorney," he said. "All this legal stuff, I don't understand it," he said. Gongaware said he expected his lawyers would act on his best interest and that he testified truthfully and factually in his deposition. Panish asked if Gongaware expected to be believed now when he wouldn't recall his answers in deposition. Defendant objected, judge sustained
Panish also repeatedly referred to the number of AEG Live defense lawyers in the courtroom. He was later admonished to stop mentioning them. Putnam had noted that Katherine Jackson's side was being represented by four law firms. Panish said he didn't care if Putnam brought it up
With that Paul Gongaware was excused, subject to recall if needed.
Randy Phillips Testimony
Phillips said he met with six attorneys to prep for testimony between 6-8 times over the last two weeks, probably for about 30 hours. Phillips said he went through a bunch of emails, probably 30, from the period in question. He also read his deposition.
Randy Phillips, the chief executive officer of AEG Live, disclosed that his lawyers advised company executives not to review old e-mails before testifying. "They felt it would be better if I went in without preparation," he said, referring to his lawyers. (AEG Live lawyer Marvin Putman said outside of court that the volume of documents they would have needed to review was massive, making it impossible for them to prepare. )
Panish asked Phillips whether he was eager to tell his side of the story. "I believe you called me as a witness, so I'm here," Phillips said flatly
Phillips attended two years of law school, but didn't graduate.
​

Panish: "Who's higher up than you at AEG Live?"
Phillips: "No one at AEG Live"
Panish: "You are the top dog, so to speak?"
Phillips: "Yes"

Phillips reports to an executive committee who would then report to Tim Leiweke. Phillips said he doesn't know why Leiweke left the company. Phil Anschutz now belongs to the executive committee.
Panish at one point asked the executive whether he was familiar with the music industry. "Familiar with the music industry? I was working in it," Phillips replied.
Phillips said he agreed with statements attributed to him and defense attorney Marvin S. Putnam that the case was a shakedown.

Panish: "Do you think this is an extortion, shakedown lawsuit?"
Phillips: "Yes or no answer? Yes"
Panish: "Did you sign a document under the penalty of perjury saying Mrs. Jackson aided and abetted Joe Jackson to extort money from AEG?"
Phillips: "It's possible, I don't remember. I wish you wouldn't keep calling it a baseless shakedown lawsuit"
Panish: "You believe this case is an extortion, correct?"
Phillips: "Yes"

​

Panish: "You told Mr. Ortega that AEG checked everyone out, including Dr. Murray?"
Phillips: "I wrote in an email to Kenny Ortega that I thought Dr. Murray had been checked out. I still do, to some extent"
Panish: "You said he was a great doctor?"
Phillips: "Because that's what I was told"
Panish: "Did you write an email that AEG checked everyone out?"
Phillips: "Yes, I did"
Panish: "That was not true"
Phillips: "In retrospect, not 100%.It's what I knew at the time"

​

Panish: "Isn't it true you said AEG live doesn't lose money, sir?"
Phillips: "Among other things I said"

Panish showed Phillips a Forbes article where he said AEG is about making money, since they are a business.

Phillips: "Live Nation is the largest concert promoter in the world"
Panish: "Do you like being number 2?"
Phillips: "Love it! I'd rather be a successful number 2"
Panish: "You don't want to be number one?"
Phillips: "Not if it means losing money"

Phillips said Mr. Anschutz told him he's happy being a number 2
Panish asked if it was true Phillips wanted to meet with Michael to tour in 2007. Phillips answered it was the opposite, they asked for a meeting.
Jackson lawyer Brian Panish, who has been previously told by the judge not to argue with witnesses, quickly tangled with Phillips. "Please don't argue with me because then I will argue back and get in trouble," Panish told Phillips at one point. "Then that's an incentive for me," Phillips joked (everyone laughed)
​

Panish: "Did you learn Colony Capital purchase note on Neverland?"
Phillips: "Yes"
Panish: "Is Barrack one of principals on Colony Capital?"
Phillips: "Yes"

On 6/13/08, Phillips sent an email to Colony Capital with a summation of plans for Michael for four years:

I caution you that Michael is not fast and a total perfectionist (needs to be controlled as much as possible)

Phillips said he was referring to Michael's spending
​

Panish: "Neverland was his beloved home, right sir?"
Phillips: "Hard to answer, because of the things Michael told me"

When the executive appeared to crack a smile, Panish asked if he thought the proceedings were funny.

Phillips:"No, I think it's tragic"
Panish: "Do you think any of this is funny, sir?"
Phillips: "No, I think it's tragic"

Tohme Tohme was a business associate with Colony Capital, who was also working with Michael. Panish asked if Phillips thought there was a conflict of interest with Tohme working for Colony and Michael. He said "No"
Court Transcript

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If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.

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Get the course here: [Download Course] Marisa Murgatroyd – The Experience Product Masterclass 2023 (Genkicourses.site)
Our website: https://www.genkicourses.site/product/marisa-murgatroyd-the-experience-product-masterclass-2023/

What You Get:

MODULE 1

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Designing a Blockbuster Hit Starts Here
The best products start with the best and most profitable ideas — which don’t happen by chance nor by waiting for lightning to strike.
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In this module, you’ll discover my Profitable Product Idea. You will:

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Whether you don’t have any ideas, or you have too many ideas, or you’re not sure whether your idea will work, your Blockbuster Hit Product starts here.
MODULE 2

YOUR IDEA TO MARKET BLUEPRINT

Turning Your Idea Into an Irresistible Offer
In this module, you’ll take your profitable idea and transform it into the kind of thing folks will line up to buy.
We call it your “Offer”, and it’s the scaffolding around your idea that makes it real. Elements such as:

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• The points of credibility that create massive buyer trust — even if you’re just getting started
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The right offer can triple or even quadruple your sales, while the wrong offer will turn a great Idea into a ghost town.
By the end of this module, you’ll have the deep confidence that comes from knowing that everything you’re creating is exactly what your audience wants to buy.
Now you’ll be ready for Module 3, where we’ll start building!
MODULE 3

YOUR MVP LAUNCH

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By the end of this module, you’ll create just enough of your new program or course to be able to start making real, actual sales to real actual customers.
So many programs stop short of this critical step, and leave you stranded, wondering how to bridge the gap between theory and practice. That’s a huge mistake, because it’s critical to test the real world response to your offer before you create your whole course or product, while you still have time to make easy changes and pivots.
Some folks hit it out of the park on the first try, while others need to refine and adjust for a few cycles before they land on just the right thing. Either way, this process ensures you never waste months and thousands of dollars creating the wrong thing.
In this Module you’ll:

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• Copy/paste from our pre-written campaign messaging templates to immediately have people wanting to know more (versus tuning out or scrolling past)
• Follow the word-for-word sales scripts to confidently sell your MVP and start taking money even before the end of the module!

MODULE 4

SUPERCHARGE YOUR MARKETING

Reach Even More People & Make Even More Sales
Now that you’ve proven your offer by making some sales, our optional Module 4 is where you can take your marketing even further by stacking 2-3 campaigns together to create a supercharged, multiplier effect.
Whether you stack simple campaigns, requiring little-to-no technology, or more robust campaigns — this is how you realize Goal X. A whole lot more. Whatever that looks like to you.
In this Module, get ready to turn a handful of sales into an avalanche:

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• Recieve my entire vault of pre-written scripts, emails and web page templates that you can take and customize or just use “as is” — they’re yours and they’ve generated literally millions of dollars for my other students
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After that, we start to really dial up the “WOW” for your students…
MODULE 5

EXPERIENCE ESCALATION

Supercharge Your Results
Now that you’ve proven your product with real sales and you have a plan for reaching even more people and making even more money, this is where we pour fuel on the fire by “experiencifying” your course.
“Experiencification” is the process of stacking the 10 Core Experiences of The Experience Formula™ into every element of your Experience Product, to increase the effectiveness of your product by 10-30 times.
In this Module you’ll:

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• Watch as your students spontaneously put down distractions and excuses and become “achievement machines”, focused on taking action, getting results and bringing more customers your way
• Embed a powerful process for gathering success stories right into your course, so you can quickly have dozens if not hundreds of glowing testimonials (this is how I ended up with 1480 testimonials and counting for EPM!)

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If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.

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VMO Video Course – Johannes Forthmann
Download Here: VMO Video Course – Johannes Forthmann (7.05 GB) Download
The VMO Video Course, created by Johannes Forthmann, is an innovative and comprehensive online learning program designed to empower individuals with the knowledge and skills needed to succeed in the world of video marketing optimization. With a wealth of expertise and practical insights, this course aims to transform beginners and intermediate learners into proficient video marketers.
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In addition to the comprehensive course materials, learners also benefit from an active and supportive community. The course includes a dedicated online forum where learners can connect with each other, ask questions, and share insights. This collaborative environment fosters engagement and provides an opportunity for learners to network with like-minded individuals, creating a valuable resource for ongoing learning and growth.
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In conclusion, the VMO Video Course by Johannes Forthmann is a comprehensive and practical online learning program that empowers individuals with the knowledge and skills needed to succeed in video marketing optimization. With its engaging curriculum, real-world examples, and commitment to staying current, this course provides learners with the expertise and confidence to create impactful video campaigns. By enrolling in the VMO Video Course, individuals can unlock their full potential in the world of video marketing.

Get the course here: [Download Course] Strategyzer – Strategyzer Online Academy (Genkicourses.site)
Our website: https://www.genkicourses.site/product/strategyzer-strategyzer-online-academy/

What You Get:

Mastering Business Models

Learn how to design and assess winning business models

• Learn how to work with the Business Model Canvas, used by 5 million+ business practitioners
• Turn hypothetical discussions into practical outcomes
• Improve collaboration across teams no matter where they are in the world

Mastering Value Propositions

Learn How to Create Value Propositions That Sell

• Learn how to map the value that your product or service brings against the jobs, pains and gains of your customer
• Discover and test messaging that will resonate with your customer
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Mastering Business Testing

Learn How to Test and Validate Your Business Ideas With Real Customers

• Learn a clear and practical way to test and de-risk your business ideas
• Create a shared language for testing in your organization
• Pairs with the Business Model and Value Proposition Canvases to de-risk your ideas

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If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.