What You Get:

Mastering Business Models

• Learn how to work with the Business Model Canvas, used by 5 million+ business practitioners
• Turn hypothetical discussions into practical outcomes
• Improve collaboration across teams no matter where they are in the world

Mastering Value Propositions

• Learn how to map the value that your product or service brings against the jobs, pains and gains of your customer
• Discover and test messaging that will resonate with your customer
• Leverage the Value Proposition Canvas to find product market fit

Mastering Business Testing

• Learn a clear and practical way to test and de-risk your business ideas
• Create a shared language for testing in your organization
• Pairs with the Business Model and Value Proposition Canvases to de-risk your ideas

• Includes all files of the original course
• Will receive updates as soon Alex releases them! When he updates the course we will update the materials too! This way you always have the latest update version.

1. Freelancing: Offer your skills and services as a freelancer in areas such as writing, graphic design, web development, programming, virtual assistance, marketing, and more. Websites like Upwork, Freelancer, and Fiverr can connect you with clients seeking freelance work.
2. Online Surveys and Microtasks: Participate in online surveys, complete microtasks, or join platforms that pay for small online gigs. While the pay may be relatively low, these tasks can be done in your spare time. Examples include Amazon Mechanical Turk, Swagbucks, and InboxDollars.
3. Content Creation: Start a blog, YouTube channel, podcast, or social media presence to create content in your niche of interest. Monetization options include advertising, sponsored content, affiliate marketing, merchandise sales, and crowdfunding platforms like Patreon.
4. E-commerce: Create an online store to sell physical or digital products. You can sell items you create yourself, source products from wholesalers, or utilize dropshipping. Platforms like Shopify, WooCommerce, and Etsy can help you set up and manage your online store.
5. Online Tutoring and Courses: Share your knowledge and expertise by offering online tutoring or creating online courses. Platforms like Udemy, Teachable, and VIPKid connect tutors and course creators with learners globally.
6. Stock Photography and Videos: Sell your photos, videos, or illustrations on stock photography websites. Popular platforms include Shutterstock, Adobe Stock, and Getty Images. You can earn royalties each time someone licenses your content.
7. Affiliate Marketing: Promote products or services and earn a commission for each sale or lead generated through your affiliate links. Join affiliate programs of companies relevant to your niche and promote their offerings on your website, blog, or social media.
8. Virtual Assistance: Provide remote administrative or personal assistance to individuals or businesses. Tasks may include scheduling, data entry, social media management, customer support, or research. Websites like Virtual Assistant Jobs and Upwork offer opportunities in this field.
9. Online Trading and Investing: Engage in stock trading, cryptocurrency trading, or forex trading. This method requires knowledge, research, and careful decision-making to mitigate risks and make profitable investments.
10. Online Coaching and Consulting: Share your expertise and provide coaching or consulting services in areas such as business, career, health, fitness, personal development, or relationships. Platforms like Clarity. fm and Coach. I connect coaches with clients.
11. Sell your Selfies on the Droll Pics app: Create a story in 3 Pics. We all know that every picture has a story behind it. But what do you say about a story in 3 pictures? Something similar as if you were reading a book or watching a movie. The action in the movie or the book starts with the BEGINNING, the MIDDLE, and the END. Similar is the basic idea of how the Droll Pics - Sell your Selfies app works.

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• How to 10x your E-mail marketing (500 prompts)
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• Get 1,000+ new prompts weekly (automatically updated)
• Total courses: 4 Mastery Courses (over 100 hours of material)
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What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

340 PAGE AUTOMATIC CLIENTS BOOK

7 DAY FAST START VIDEO SERIES

2,854 POTENTIALLY PROFITABLE NICHES

AUTOMATIC CLIENTS ECONOMICS CALCULATOR

$200,000 FACEBOOK AD

7-FIGURE VSL SCRIPT

7-DAYS FAST START TOOLBOX

LAUNCH CHECKLIST

• Include all files of the original courses
• Will receive updates as soon Cole releases them! When he updates the course we will update the materials too! This way you always have the latest update version.